Introduction of graphic design

 Graphic design can be defined as the art and profession 

of selecting and arranging visual elements, such as types, 

images, symbols, and colours, to convey a message to a 

recipient. Sometimes graphic design is called visual 

communications, a term that emphasizes its function of 

giving form, e.g. the design of a book, advertisement, logo or 

web site, to information. 

An important part of the designer’s task is to combine visual 

and verbal elements into an ordered and effective whole. 

Graphic design is therefore a collaborative discipline –

writers produce words and photographers and illustrators 

create images that the designer incorporates into a complete 

visual communication. 

Common uses of graphic design include: 

identity (logos and branding) 

web sites

publications (magazines, newspapers, and books) 

advertisements and product packaging 

A product package, for example, might include a logo or 

other artwork, organized text and pure design elements such 

as shapes and colour which unify the piece. Composition is 

one of the most important features of graphic design, 

especially when using pre-existing materials or diverse 

elements. 

Ust.Ahmed Magdi 2016 Introduction to Graphic Desig